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Google review request templates
Eighteen tested messages for text and email — the first ask, the follow-up, industry variations, and how to reply when reviews come in. Copy any of them.
- CASL-friendly wording
- SMS + email
- Includes review replies
What makes a request work
Every template below follows the same four rules: send it the same day, name the customer, make exactly one ask, and include the direct link. Skip any one of them and response rates fall off a cliff.
Replace {ReviewLink} with your direct Google review URL — build it free with our review link generator.
SMS
First-ask text messages
Send within 24 hours of finishing the job. These convert best.
The standard ask
Hi {FirstName}, it's {Name} from {Business}. Thanks for having us out today! If we did a good job, would you mind leaving us a quick Google review? Takes 30 seconds: {ReviewLink} Reply STOP to opt out.
Short and casual
Hey {FirstName} — {Name} at {Business}. Really appreciate your business today. Quick Google review? {ReviewLink} Reply STOP to opt out.
Job-specific
Hi {FirstName}, hope the {JobType} is working great. If you were happy with how it went, a Google review would mean a lot to our small Calgary team: {ReviewLink} Reply STOP to opt out.
Owner-signed
{FirstName}, this is {OwnerName}, owner of {Business}. I read every review personally. If today went well, would you leave one? {ReviewLink} Reply STOP to opt out.
Feedback-first (filters unhappy customers)
Hi {FirstName}, quick one from {Business}: on a scale of 1–5, how did we do today? Just reply with a number. Reply STOP to opt out.
SMS
Follow-up messages
One reminder 48–72 hours later. Stop after that.
48-hour reminder
Hi {FirstName}, just circling back — if you have 30 seconds, a Google review really helps our small business: {ReviewLink} If now's not a good time, no worries at all. Reply STOP to opt out.
Soft nudge
{FirstName}, no pressure at all — the review link is here if you get a minute: {ReviewLink} Thanks again for choosing {Business}. Reply STOP to opt out.
Last touch
Last note from us, {FirstName} — thanks again for your business. Review link if you'd like to leave one: {ReviewLink} Reply STOP to opt out.
Email templates
For customers without a mobile on file, or as the second touch.
Email — first ask
Subject: Quick favour, {FirstName}? Hi {FirstName}, Thanks for choosing {Business} for your {JobType} — it was a pleasure working with you. If everything went well, would you take 30 seconds to leave us a Google review? Reviews are how people in {City} find us, and every one genuinely helps. Leave a review: {ReviewLink} Thanks so much, {OwnerName} {Business} · {Phone}
Email — reminder
Subject: Following up on your {JobType} Hi {FirstName}, Just following up to make sure everything is still working the way it should after our visit. If you were happy with the job, a quick Google review would mean a lot to our team: {ReviewLink} And if anything isn't right, reply to this email and I'll take care of it personally. {OwnerName} {Business}
Email — after a repeat customer job
Subject: Thanks for having us back Hi {FirstName}, Thanks for trusting us with another job — repeat customers are the best compliment a small business can get. If you've never left us a review, would you consider it? It takes half a minute: {ReviewLink} Appreciate you, {OwnerName} {Business}
By industry
Industry-specific wording
Same structure, language that sounds like your trade.
HVAC / plumbing
Hi {FirstName}, {Name} from {Business} here. Hope the {furnace/AC/water heater} is running perfectly. If you were happy with the service call, a Google review would really help us out: {ReviewLink} Reply STOP to opt out.
Renovation / contracting
Hi {FirstName}, now that the {project} is wrapped up — thanks for trusting us with your home. If you're happy with how it turned out, would you leave a Google review? {ReviewLink} Reply STOP to opt out.
Dental / medical clinic
Hi {FirstName}, thanks for visiting {Clinic} today. If you had a good experience, a short Google review helps other patients find us: {ReviewLink} Reply STOP to opt out.
Salon / med spa
Hi {FirstName}! Hope you're loving the results 💚 If you had a great visit with {Stylist}, would you leave us a Google review? {ReviewLink} Reply STOP to opt out.
Auto repair
Hi {FirstName}, {Business} here — hope the {vehicle} is driving great. If we treated you right, a Google review would mean a lot: {ReviewLink} Reply STOP to opt out.
Real estate
Congrats again, {FirstName}! If I made the process smooth for you, a Google review helps other {City} buyers and sellers find me: {ReviewLink} Reply STOP to opt out.
Responses
How to reply to reviews
Google treats responses as a trust signal, and future customers read them closely.
Reply to a 5-star review
Thanks so much, {FirstName}! It was a pleasure working on your {JobType} — we really appreciate you taking the time to leave a review. Give us a shout any time. — {OwnerName}, {Business}
Reply to a 3-star review
Thanks for the honest feedback, {FirstName}. Glad the work itself met expectations, and I hear you on {issue} — that's on us and we've changed how we handle it. If you'd like to talk it through, I'm at {Phone}. — {OwnerName}
Reply to a 1-star review
I'm sorry, {FirstName} — this isn't the standard we hold ourselves to. I'd like to understand exactly what went wrong and make it right. Please reach me directly at {Phone} or {Email}. — {OwnerName}, owner
Reply to a review that isn't your customer
Thanks for the feedback. We can't find a record of this job in our system — if you can reach us at {Phone} with the date and address, we'll look into it right away. If this was meant for another business, we'd appreciate you letting Google know.
FAQ
Common questions
Templates are free. Remembering to send them isn't.
We plug these into your workflow so every completed job triggers the text, the reminder, and the reply — without anyone on your team thinking about it.
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